Ek Bharat Shreshtha Bharat, launched in 2015, fosters cultural unity by pairing states for linguistic, artistic, and heritage exchanges. Strengthening India’s diversity, it enhances mutual understanding and showcases the nation’s rich cultural tapestry.
Ek Bharat Shreshtha Bharat
An activity that promotes cultural unity through student exchanges, tourism, language learning, and showcasing traditional arts, cuisine, and festivals. This initiative strengthens India’s heritage, fostering national pride and a shared identity.
Under the Ek Bharat Shreshtha Bharat initiative, Indian states are paired to promote cultural exchange. Madhya Pradesh is linked with Manipur and Nagaland. Together, they share traditions and boost tourism. Likewise, Rajasthan partners with Assam. Punjab teams up with Andhra Pradesh. Also, Kerala is paired with Himachal Pradesh. These collaborations help strengthen India’s shared cultural heritage. See more
Ek Bharat Shreshtha Bharat in Gaushala
For the first time, the Ek Bharat Shreshtha Bharat initiative has been introduced in a Gaushala, led by Paryatan Vikas Welfare Society and Shri Krishnayan Gaushala, in collaboration with India Tourism, Ministry of Tourism, Government of India. Adarsh Gaushala (Lal Tipara Gaushala) of Gwalior now becoming a hotspot of Cultural & Tourism Activities. The event explored the scope and opportunities of Cow Tourism in India, featuring cross-cultural discussions on Indigenous cow breeds and their cultural significance.
Highlights of the Ek Bharat Shreshtha Bharat
Walk at Adarsh Gaushala
It offered students an immersive experience, showcasing the Cow block, Nursery, Animal Hospital, City Forest, Plantation Park, Bio-CNG plant, Organic Farming Sector, and Heritage Buildings. After the walk, everyone gathered for a traditional Gaupoojan. Guests and students took part in the ceremony. Together, they honored India’s sacred bond with cows. This celebration reflected the country’s deep cow heritage.
Bio-CNG Plant in Gaushala
IOCL has installed 100 tonned capacity Bio-CNG Plant in Gaushala which produces energy by cow dung.
Cultural Programme
As part of the cultural program, artists from Manipur showcased the vibrant Manipuri Dance (Krishna Leela) at the Gaushala, embodying the essence of Ek Bharat Shreshtha Bharat through artistic expression and cultural unity.
Interactive Session during the Ek Bharat Shreshtha Bharat program
Students had a unique opportunity to engage with Swami Rishabhdevanand Ji of Adarsh Gaushala, Mr. Atul Paliwal (a USA-based hospitality expert), and Mr. A. Gopala, a Ministry of Tourism representative, gaining insights into spirituality, global hospitality trends, and tourism initiatives.
Speech by Dignitaries
- Prof. Kaptan Singh Solanki, Former Governor, Haryana & Tripura
- Shri Promod Ji Jha, Shrushti Sewa
- Prof. S.K. Dwivedi, Lokpal, Jiwaji University, Gwalior
- Prof. Alok Sharma, IITTM, Director
- Prof. R.S. Tomar, Hon. VC, AMITY Univeristy
- Shri R.S Rathore, Vikrant University
- Mr. Bankim Jordar, IHM Gwalior
- Mr. Sanjeev Goyal, Hotelier
Good Effort to Promote Rural Tourism via Gaushala Tourism. Appreciate the efforts of the entire team. Nice to see Manipur Team integrating with MP team. More such cultural exchanges are needed to open the minds and hearts of Indian youth. MP team should remember that they need ILPS Inner Line Permit System when they travel to North East and accept their food habits as part of Indian culture. Nagaland being predominantly Christian state may not welcome this idea. Tread cautiously in Nagaland, Respect the local tradition and culture and never ever impose touring state values or culture. Conversing in English will help a lot while travelling in North East. Good Luck Gaushala Team